Your Business Coach for Contractors, With an Accountant at the Table
FOXIFY is a business coach for contractors that doesn't stop at advice. We build the systems with you: the site, the books, the brand and the operations, with an accountant at the table the whole way.
Why We Built FOXIFY
Most new business owners get their license and are left on their own. Nobody sets up the business, nobody keeps the books, and the phone doesn't ring. Too many start their first year in the red before they've booked a single job. FOXIFY closes the gap between licensed and paid: a site that brings in calls from week one, with the whole business built behind it.
Meet Greer
I'm not a marketing agency, and I didn't start out in tech. I've spent nearly 30 years running businesses and keeping their books: a GM by 26, a 30-room New England inn, a farm-to-table restaurant in Virginia I owned and sold, and just about everything in between. I hold a BA in Accounting and Finance.
Numbers run in the family. My father ran his CPA practice out of our house, and nine out of ten of his clients were small business owners. I know what a dead walk-in on a Friday night does to your weekend, and what it takes to make payroll in a slow month. When COVID upended restaurants, I leaned into accounting, and kept meeting good operators who needed real help and couldn't afford it yet. FOXIFY is how we work the other end: help the business bring in work first, so it can afford to grow.
Two Firms, One Team
Desert Fox Digital: the sites, SEO and marketing
Your territory site, your brand, your Google Business Profile and your marketing plan. FOXIFY is a program by Desert Fox Digital.
R.E.Q.M. LLC: the books, tax and compliance
Your contractor accountant: bookkeeping, tax planning and compliance, from setup through your first quarters and beyond. Accounting, bookkeeping, tax and compliance services are provided by R.E.Q.M. LLC.
More Than a Business Coach
A contractor business coach tells you to set up your books, price for profit and build systems. We do that too. Then we build them with you: the entity, the accounts, the brand, the scheduling and the operations manual. Coaching plus the team that does the work.
What We Believe
- Revenue first. A business that brings in work can afford everything else.
- Nothing hidden. You see every call, what it cost and the recording.
- Exclusive, not shared. One owner per trade per territory.
- Priced on real numbers. Your rate is set from your actual results, so you're never over- or under-charged.
Who FOXIFY Is Not For
- Anyone more than three or four months from being licensed. (Closer than that? You can reserve your territory.)
- Anyone who can't answer the phone or call customers back the same day.
- Anyone looking for a guaranteed number of calls. Nobody honest can promise that.
We're picky because territories are exclusive. I'd rather have the right owner for years than the wrong one who's gone by spring.
Where You Go After FOXIFY
Around years three and four, it's about tightening up the ship and getting ready to grow. By years five and six, most owners have outgrown FOXIFY and move to Desert Fox Digital for growth marketing and R.E.Q.M. LLC for fractional CFO work. Same pack, bigger territory.
Meet the Pack
At R.E.Q.M. LLC, the department heads are named for real animals in Greer's life, each with a job your new business needs done. Kajin, our nine-tailed fox, works your territory. Ronin guards compliance, Ed gets you set up fast, Quinn keeps the books, Mac watches for risk, Tony forecasts and Kiki welcomes you in. The pack guards the den; the fox brings home the hunt.
Questions About Us
Who will I work with?
Greer and a small team, directly. Not a call center.
Is FOXIFY a business coach or a marketing company?
Both, plus accounting. You get coaching, plus a team that builds the systems: the site, the books, the brand and the operations.
How are FOXIFY, Desert Fox Digital and R.E.Q.M. related?
FOXIFY is a program by Desert Fox Digital. Accounting, bookkeeping, tax and compliance services are provided by R.E.Q.M. LLC.
Do you only work with new contractors?
FOXIFY is built around what new owners need, but any licensed business can claim an open territory. Established businesses that want a site in their own brand usually fit Desert Fox Digital better.
When It's Claimed, It's Gone.
One owner per trade per territory. Book a free 45-minute call and we'll show you which territories are open, what's included and whether it's the right move.